Changelog

Automation workflows

Campaign work can now connect more naturally into repeatable automation flows, making it easier to move from planning into execution.

Improved campaign setup

Campaign guidance is now clearer around briefs, positioning inputs, and the path from idea to launch-ready plan.

Clearer Council answers

Council responses are now more decisive and easier to read, with less repetition and cleaner synthesis across viewpoints.

Expanded model coverage

MITPO now uses a broader mix of AI models across validation, research, strategy, and creative tasks to improve flexibility and response quality.

More demo access

The public demo now gives visitors access to more of the product experience before signup.

Higher demo limits

Preview limits were increased so visitors can explore more in a single session before reaching the cap.

Sharper Pookie answers

Pookie now uses stronger supporting context before responding, which makes strategy answers feel more grounded and less generic.

Clearer demo access

The public demo now makes it easier to understand which modes are open, which are previews, and how to continue into full access.

Better beta messaging

The beta flow now explains pending access more clearly, including what invite-based access looks like.

Council mode

Get one clear answer shaped by multiple specialist viewpoints without the output feeling fragmented or overly long.

AI video generation

Create video concepts and marketing visuals more quickly with AI-assisted video generation.

Generative audio

Produce voiceovers and sound assets for marketing content with a more streamlined workflow.

Image Studio

Generate brand-aligned visual assets without leaving the product.

Deep Research

Pookie can now check live sources before answering, giving research-heavy responses a stronger factual footing.

Idea Validator

Stress-test product ideas with a clearer go-or-no-go style read, risk analysis, and competitor context.

Campaigns 2.0

Campaigns now include a visual calendar view, platform-specific scheduling, and stronger content generation support.

Smarter marketing guidance

Pookie now uses stronger marketing context and better synthesis for sharper positioning and campaign recommendations.

Instant Market Data

Pookie now instantly recognizes major startups and brands, giving you immediate analysis without the wait times.

Smarter comparisons

Reality Check now uses more context to find competitors that feel more relevant to the idea being tested.

Security improvements

Platform security and data protection were strengthened to support more reliable handling of strategic workspace data.

Faster responses

Common questions now return faster, reducing wait time in everyday usage.

Competitor Intelligence

Paste any competitor URL and get instant AI-powered analysis of their positioning, messaging, pricing strategy, and brand identity.

Head-to-head comparison

Compare your brand directly against competitors with a clearer side-by-side view of key strengths and gaps.

Faster analysis

Competitor reads now process website context faster, making first-pass analysis feel much quicker.

Market positioning

Competitor reads now include a clearer sense of market position based on website analysis.

Quick reference table

At-a-glance guidelines table with dos and donts for your brand voice.

More consistent brand voice output

Brand voice handling is now more structured, which improves consistency across generated output.

AI Marketing Assistant

Chat with Pookie to get instant marketing advice, content ideas, and strategic guidance tailored to your brand.

Broader reasoning coverage

Pookie now handles a wider range of strategic questions with more context-aware recommendations.

Brand context awareness

Pookie automatically knows your brand voice, target audience, and industry to give personalized advice.

Dark mode refinements

Improved contrast and readability across all pages with unified zinc color palette.

Faster page loads

Navigation and loading performance were improved across the product.

Campaign Planner

Plan and organize your marketing campaigns with timelines, goals, and content calendars.

Multi-brand support

Switch between multiple brands from the sidebar to manage different projects.

Website URL field

Added optional website URL to brand profiles for AI to reference during analysis.

Brand archetype selector

Choose from 12 Jungian archetypes with descriptions to define your brand personality.

Business stage tracking

Track whether you are a startup, growth-stage company, or enterprise for more tailored recommendations.

MITPO Alpha Preview

Initial alpha preview with Brand Voice analysis, competitor research, and AI assistant.

Dashboard

Central hub showing brand health, recent activity, and quick actions.

Authentication

Secure login with Auth0 and session management.